You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page pageid="31148" ns="0" title="Do L8-Hydroxyquinoline Sulfate Better Than Seth Godin" />
      <page pageid="36567" ns="0" title="How To Deal With A Very Bad L8-Hydroxyquinoline Sulfate" />
      <page pageid="36583" ns="0" title="Top L8-Hydroxyquinoline Sulfate Secrets" />
    </pages>
  </query>
</api>